Brand Positioning of Beer Products –Taiwan Tobacco and Liquor Corporation Example
碩士 === 國立高雄師範大學 === 事業經營系 === 103 === After Taiwan’s participation into the World Trade Organization (WTO), great amount of domestic and international beer brands have entered Taiwan’s beer market aggressively so that they caused fierce competition. When consumers try to choose from various beer pro...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11885772157338428572 |