Relationships among Advertising Appeals, Regulatory Focus, Altruism, Egoism and Purchase Intention on Green Innovative Product.
碩士 === 國立高雄師範大學 === 事業經營系 === 103 === Advertisements for these green products use appeals which emphasize the relationship between the product’s attributes and the environment (Schuhwerk &; Roxanne, 1995). Therefore, consumers have positive attitudes toward environmental protection, but their pu...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11683786165420084393 |