行銷人員如何從顧客關係管理中創造顧客終身價值之研究 --以國泰人壽美國百萬圓桌會員為例
碩士 === 國立高雄師範大學 === 事業經營系 === 103 === Abstract Taiwan's insurance industry follows the government policies base on economic and the change of the social structure. The financial industry integrate the insurance industry and make changes into the market. So that the situation of the internationa...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9gadx3 |