The Research on Franchisees'' Intention to Remain in the Franchise System：The Case of Beverage Franchising Brand in Kaohsiung
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系連鎖加盟管理碩士班 === 103 === Franchising is identified as a business form which makes enterprises taking advanced advantage. In the relationship of franchisor and franchisee is called partnership. The role of franchisor is a supplier who provides various and critical resources...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/auf76r |