The impact of corporate image and trust on purchase intention in Taiwan’s insurance sector
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === According to the statistic of The Life Insurance Association of The Republic of China, the traditional salesperson channel, which has been developed for over 60 years, the revenue of the new insurance premium of policy-marketing is about 487.5 billion dol...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p7m4g3 |