Reciprocal Effects of the Corporate Reputation and Store Brand Attitude: Investigating Costco''s Stores in Taiwan
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === Recently, consuming pattern had changed by the economical growing of Taiwan. Moreover, the information explosion not only makes the market of retail business changes fast but affects the store royalty of consumers. Therefore, how to increase the store r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ng32y4 |