Exploring the Impact of Advertising Attitude on Brand Trust and Purchase Intention - The Case of Mobile Phone Industry
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 103
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32y7n4 |