A Research of Customer Satisfaction of Soft Ice Cream

碩士 === 國立高雄餐旅大學 === 餐旅管理研究所在職專班 === 103 === This study explores the factors that affect soft ice cream customer satisfaction, constructs a customer satisfaction measurement model of soft ice cream store, and proposes some suggestion and competitive strategy for firms. In an empirical study on three...

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Bibliographic Details
Main Authors: Wang, Mei-Chen, 王美偵
Other Authors: Kuo, Te-Ping
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/54665227000251349263