The Effect of Electronic Word-of-Mouth of Social Media to Influence on Purchasing Intention：A case study of Facebook user
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 103 === With the increasing popularity of Internet and social media, electronic word-of-mouth has influence on consumer to make purchasing decisions. There are more consumers who use internet to receive the information that they need for specific products and services...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/wpdxk6 |