The Effect of Switching Supplier Costs to Switching Intent in Taiwan's Chinese fast-food Restaurant
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 103 === This research explore the effect of switching supplier costs to switching intent in Taiwan's chinese fastfood restaurants when they meet to change suppliers.Adopt three types switching costs which Burnha, Frels and Mahajan proposed Including of procedural...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27879910883862637848 |