The Empathy from the Star
碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 103 === Movie and drama are not just a part of entertainment. In recent years, using the way of experiential marketing to promote “film tour” could make high value-added tourism benefits. Besides, to examine the relationship between travel involvement and tourism...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43264063756886666665 |