Reference Groups and Brand Attitude: Personality Traits as Moderators

碩士 === 國立宜蘭大學 === 應用經濟與管理學系應用經濟學碩士班 === 103 === This study examines the moderating effects of personality traits (agreeableness, selfmonitoring, self-efficacy, neuroticism, machiavellianism, and narcissistic) on the relationship between reference group and brand attitude. Questionnaire is used as to...

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Bibliographic Details
Main Authors:	NguyetAnhThien, Nguyen, 阮月映天
Other Authors:	Chun-Ju Wang
Format:	Others
Language:	en_US
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/t9y25d

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