Reference Groups and Brand Attitude: Personality Traits as Moderators
碩士 === 國立宜蘭大學 === 應用經濟與管理學系應用經濟學碩士班 === 103 === This study examines the moderating effects of personality traits (agreeableness, selfmonitoring, self-efficacy, neuroticism, machiavellianism, and narcissistic) on the relationship between reference group and brand attitude. Questionnaire is used as to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t9y25d |