The Research of the Key Success Factors of Local Cultural Events--A Case Study in Cingjing Torch Festival

• Main Authors: Jui-Chi Yeh, 葉瑞其
• Other Authors: Tsung-Jen Yang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/59781623138774834009

碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 103 === 　　This research take Cingjing torch festival as an example to explore the key success factors of holding local cultural events. Through literature review and informal survey, potential factors is summarized. The first questionnaire survey was conducted to the scholars and experts to confirm the indicator. Afterward, The study establish a hierarchical structure, including 5 dimensions and 20 key factors under these dimensions. In addition, these dimensions and factors were used to design the questionnaire of Analysis Hierarchy Process. The second round questionnaire survey objects were 19 interviewees consist of the scholars, governments, event organizers and co-organizers who participated in Cingjing torch festival before. 　　By AHP approach to investigate and calculate the global weights of the dimensions and key factors. The results indicated that〝Principal axis of events〞is the most important dimension of holding local cultural events, followed by〝Ability to execute〞,〝Financial Planning〞,〝Marketing〞and〝Space atmosphere〞. Secondly, 〝Core Value〞,〝Planning Team〞and〝Theme Design〞are the key success factors with the most significant among all the 20 factors.