The Research of the Key Success Factors of Local Cultural Events--A Case Study in Cingjing Torch Festival
碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 103 === This research take Cingjing torch festival as an example to explore the key success factors of holding local cultural events. Through literature review and informal survey, potential factors is summarized. The first questionnaire survey was conducted t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59781623138774834009 |