A Study of The Relationships among Experiential Marketing, Purchase Motives, Customer Satisfaction, and Brand Equity--A Case of 8yaya
碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 103 === With government implement civil servant「two weekends a month」passed the legislation in January 1, 1998, the term of lifestyle and social value would be changed,more and more people not only attach importance to quality of living、relaxing and contentment of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jgaa85 |