A Study Strategic of Regional Branding and Marketing Strategy: The Case of Huwei Township
碩士 === 南華大學 === 企業管理學系非營利事業管理碩士班 === 103 === The study mainly utilized the regional branding of Hu Wei township as the case, analyzing the construction of regional branding, the conception of identified image, marketing strategy and value innovation. The study adopted Qualitative Research Method,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n9yqy2 |