The Analysis of Baseball Broadcast Advertising Position by eye tracking patterns

碩士 === 國立新竹教育大學 === 體育學系體育碩士學位在職進修專班 === 103 === Purpose: To investigate the relationship between home plate screen, the position of stadium advertisements, frequency, time, durations and memories of visual gaze and recognition effect during baseball competitions. Method: There were 63 participants,...

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Bibliographic Details
Main Authors: Lu, Chen - Hsuan, 呂晨瑄
Other Authors: Chiu, Wen - Shinn
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/45843304570309833473