A Study of Consumer Repurchase Intention to HTC Smartphones-A Perceived Value Perspective

碩士 === 國立東華大學 === 企業管理學系 === 103 === Nowadays, many smartphone brand manufacturers keep introducing new smart phones, of which the functionality and memory capacity are greatly improved. According to a market research firm – DisplaySearch, a research did during 2013Q1 – 2014Q3 showed the market shar...

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Bibliographic Details
Main Authors: Chih-Hsin Lin, 林至信
Other Authors: Sheau-Hwa Chen
Format: Others
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/73245980814516613659