Brand Image and Purchase Intention: The mediator of Brand Loyalty and Online Advertising
碩士 === 國立東華大學 === 企業管理學系 === 103 === In recent decades, science and technology industry grow rapidly, more and more people use the Internet, consumer like to shop on the Internet. During the process, consumer must be influenced by the Internet advertising. How can consumers get the accurate informat...
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62m59a |