The lnvestigation of Factors Affecting Tourists’ Behavior Patterns for Purchasing Souvenirs: Take Tamsui’s Souvenirs as an Example
碩士 === 國立嘉義大學 === 體育與健康休閒學系研究所 === 103 === The purpose of the study aimed to investigate the factors affecting different background of tourists’ purchashing intention on brand awareness, local features, price promotion, store atmosphere and the relationships between souvenirs in Tamsui’s brand a...
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| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/t5ujz3 |