The Relationship between Physician’s Prescription Decision and the Brand Images of Pharmaceutical Companies: The Effect of Potential Moderating Factors
碩士 === 國立嘉義大學 === 管院碩士在職專班 === 103 === The aim of the study was to find out the association between the physicians’ decisions for prescriptions and the brand image of pharmaceutical companies. Furthermore, the author tried to provide the suggestions about improving the performance of promoting produ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/q9v275 |