The Research of NDJ Effects, Tie Strength, Sender's Expertise, Negative eWOM Transfer Intention and Purchase Intention
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 103 === This study used three experiments designed to total seven kinds of situations, experiment one discussed the influences of NDJ effects on negative eWOM transfer intention; experiment two discussed the interaction between NDJ effects and tie strength, used 2(...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/56512504047648320494 |