The effects of peer pressures, product attributes and advertising benefits on impulsive buying.
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 103 === Reynoldsand Wells（1977） consider that consumers notice only some parts of attributes of a product, and those attributes generally become the key factors of their purchasing behavior.Different product attributes cause different consume propensities for consu...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/82528204368561460932 |