A Research on the Relationships among Brand Attachment for Component Brand, Brand Image, Co-Brand Fit, Co-Brand Evaluation and Purchase Intentions

A Research on the Relationships among Brand Attachment for Component Brand, Brand Image, Co-Brand Fit, Co-Brand Evaluation and Purchase Intentions

碩士 === 國立嘉義大學 === 企業管理學系 === 103

Bibliographic Details
Main Author: 魏妤倩
Other Authors: 蔡進發
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/hr3nt4

Internet

http://ndltd.ncl.edu.tw/handle/hr3nt4

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