The effect of brand recognition, service quality, and promotion type on consumers’ replacement purchase intentions – An empirical study of passenger car tire
碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 103 === Taiwan rubber industry is one of the relatively mature traditional industries. Since many tire manufactories in Taiwan found in 1950’s, the history of Taiwan rubber industry has been 60 years. If we compare the tire manufactories’ history in...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/pyn58w |