Key Factors for Marketing Strategy to Establish an International Brand for Bicycle Industry
碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 103 === Taiwan's bicycle industry is a very small number of research and innovation, international division of labor, globalization, brand marketing and sales channel capabilities in traditional industries. However, Taiwanese manufacturers of lo...
Main Authors: | Wei-Ching Huang, 黃暐晴 |
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Other Authors: | Fan-Yun Pai |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/25851912763793332561 |
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