Key Factors for Marketing Strategy to Establish an International Brand for Bicycle Industry

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 103 === Taiwan's bicycle industry is a very small number of research and innovation, international division of labor, globalization, brand marketing and sales channel capabilities in traditional industries. However, Taiwanese manufacturers of lo...

Full description

Bibliographic Details
Main Authors: Wei-Ching Huang, 黃暐晴
Other Authors: Fan-Yun Pai
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/25851912763793332561

Similar Items