Key Factors for Marketing Strategy to Establish an International Brand for Bicycle Industry

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 103 === Taiwan's bicycle industry is a very small number of research and innovation, international division of labor, globalization, brand marketing and sales channel capabilities in traditional industries. However, Taiwanese manufacturers of lo...

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Bibliographic Details
Main Authors: Wei-Ching Huang, 黃暐晴
Other Authors: Fan-Yun Pai
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/25851912763793332561