The Impact of Brand Experience on Brand Equity: Moderating Effects of Price Promotion
碩士 === 國立彰化師範大學 === 企業管理學系 === 103 === Brand experience is the concept of the rise in recent years. Through the review of the related literature, consumers buy goods or services by contacting companies offer “brand-related stimuli”, enhances consumers’ sensory experience, affective experience, intel...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/48ntrw |