The Antecedents of Consumer Global Brand Attitude and Willingness to Pay
碩士 === 國立彰化師範大學 === 企業管理學系 === 103 === In the past studies, most of the researches on brand attitude usually used the model of "Belief, attitude, and behavior", few studies researched that different factors from different dimensions would affect attitude, and few studies used brand fam...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/36309847413578598166 |