Analysis of the Multinational Direct Selling Company's Business Strategies for Entering china Market - The Case of Essential Oil Product
碩士 === 國立中央大學 === 高階主管企管碩士班 === 103 === Direct marketing includes conceptual propagation and product marketing which constructs the main frame of sale activity. The radial sales effectiveness is the key factor to success in direct selling. To overturn the traditional way, direct-selling involves th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rf6kz2 |