A Study on the Factors Affecting In-App Purchase for Users of Functional Apps

碩士 === 國立中央大學 === 資訊管理學系 === 103 === While the mobile market escalated in recent years, smart phones have gradually replaced feature phones, and tablets have replaced netbooks rapidly. With the growth of these smart devices, applications on these devices (App) also receive vast public acceptance, mo...

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Bibliographic Details
Main Authors: Yi-hsiang Chen, 陳逸翔
Other Authors: 范錚強
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/63102231187193084277