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碩士 === 國立中央大學 === 企業管理學系 === 103 === This study attempts to investigate brand perception how to moderate online services recovery affect customer perceived value. By integrating past literatures, we developed a systematic two-level framework which includes the organizational and customer levels, in...

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Bibliographic Details
Main Authors: Jer-Wei Hsu, 許哲維
Other Authors: 李憶萱
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/38462956659294451373