Exploring the Factors of Influence Group-buying Consumers Waiting for the Tour.

Exploring the Factors of Influence Group-buying Consumers Waiting for the Tour.

碩士 === 國立中央大學 === 企業管理學系 === 103 === In the past, most study of online group-buying focus on purchase intention and behavior to online group-buying; the others focus on satisfication and repurchase intention. Also, some studies focus on the price mechanism and demand. Few study aims to argue that wh...

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Bibliographic Details
Main Authors:	Jo-yu Wang, 王若瑜
Other Authors:	Shiu-wan Hung
Format:	Others
Language:	zh-TW
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/7f36x5

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