Exploring the Factors of Influence Group-buying Consumers Waiting for the Tour.
碩士 === 國立中央大學 === 企業管理學系 === 103 === In the past, most study of online group-buying focus on purchase intention and behavior to online group-buying; the others focus on satisfication and repurchase intention. Also, some studies focus on the price mechanism and demand. Few study aims to argue that wh...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7f36x5 |