Compare Starbucks with Cama attract consumers buying factors-A Means-End Chain Approach
碩士 === 國立中央大學 === 企業管理學系在職專班 === 103 === In recent years, Taiwan's population of drinking coffee increased rapidly and booming coffee industry. More coffee shops are created. Therefore, in this study a method based on the MEC theory, depth to attract consumers to buy coffees reasons. Also in pu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58228045803677280953 |