A Study of Knowledge Base on New Product Performance: Exploring the Mediating Effect of Product Creativity
博士 === 國立中央大學 === 企業管理學系 === 103 === Based on the resource-based view, this research aims to understand the influences of both knowledge depth and knowledge breadth on product creativity, which includes product novelty and product appropriateness. Meantime, this research investigates how knowledge b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28k2vd |