The Relationship between Employees Perception of Corporate Social Responsibility and Their Participation in Corporate Social Responsibility Activities: The Mediating Effect of Organizational Identification.

• Main Authors: Yi-chieh Chen, 陳怡潔
• Other Authors: Nien-chi Liu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/s48rwy

碩士 === 國立中央大學 === 人力資源管理研究所在職專班 === 103 === Abstract Prior research has focused on the positive relationship between CSR perception and organizational identification. It is also suggested that employees CSR perception and organizational identification can both positively influence employees participation in CSR related activities. Thus, this study is to examine the mediating effect of organizational identification between employees CSR perception and CSR activities participation. Via convenience sampling, 34 companies were selected from companies implementing CSR listed on OTC in 2013. A total number of 680 questionnaires were distributed to 34 companies each. Valid questionnaires were 614, with a response rate of 93%. Analysis results indicated that employees perception towards CSR affect their participation in CSR related activities. Organizational identification would influence positively on employees perception towards CSR. The results also revealed that organizational identification positively but partially mediated the relationship between employees CSR perception and participation in CSR activities.