How digital influence international luxury brand to make strategic plan
碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 103 === Before the advent of the internet, brands utilized traditional advertising to the public. And now, all brands compete to develop Internet marketing in order to provide consumers with integral information. Through this trend towards digital advertising, th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51403806185197011660 |