The Study of the Perceived Value and the Brand Network Community in the Consumer Behavior at Bar-Restaurant-Case Study of Adult Cinsumers in Taipei City
碩士 === 國立交通大學 === 經營管理研究所 === 103 === With the improvement of the economic condition, people have revalued the quality of eating consumption, from “being full comes first” in the past to “being full as well as satisfied” nowadays. The consumers care about not only the price, the taste, the quantity...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tu95ed |