Effects of Personal Value Motivation and Presentation format on Online Consumer’s Brand Attitude and Recommendation Intention
碩士 === 國立交通大學 === 資訊管理研究所 === 103 === It’s convenient video platform on the Internet, such as Youtube. Over the past decade, it dramatically rewritten the advertising ecosystem. Compared to last year, only a week or a month have few new TV ad, and now thousands of new ads or videos playback on Youtu...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06320882554711796062 |