The Effects of Character Design Strategy on Brand Attitude: A Case of Advergame
碩士 === 國立交通大學 === 資訊管理研究所 === 103 === Nowadays, Mobile entertainment is more and more popular. The company should think about how to use Advergame to design a community strategy that can catch consumers’ eyes and strengthen the brand attitude. From the perspective of expertise, trust and relevance o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fmnq38 |