Strategic Positioning of Tourist Hotels of Four Areas in Taiwan: The Application of Boston Consulting Group (BCG)-like Matrix Model
碩士 === 國立交通大學 === 企業管理碩士學程 === 103 === This study analyzes the revenue structure of tourist hotels from different four areas in Taiwan and use a quantitative method to describe the change of the individual positioning from the last 14 years. We use the Mann-Whitney U test to exam if there are signi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a3zpw8 |