A Study of Storytelling Marketing for Tourism Industry in Nantou County
碩士 === 國立暨南國際大學 === 終身學習與人力資源發展碩士學位學程碩士在職專班 === 103 === This study was designed to investigate storytelling marketing for tourism industry in Nantou County. The researcher used qualitative in-depth interviews to visit Nantou County tourism industry managers, marketing planning staff or person in cha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93562840089493862542 |