Exploring the Motivations of User Entrepreneurs - A Cost-Benefit Perspective

碩士 === 國立暨南國際大學 === 資訊管理學系 === 104 === In 2004, 46.6% of the start-ups in the US, which have survived more than five years, are from user entrepreneurs. Venture capital companies prefer to invest start-ups established by experienced lead users and the ratio is about 4 to 5.8 percent. The reason is l...

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Bibliographic Details
Main Authors: Fang-Yi Chen, 陳芳儀
Other Authors: Chia-Liang Hung
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/pn535r