Order Effects make Preferences and Purchasing Decision--Using Olfactory as an Example
碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 103 === Marketers are increasingly encouraging consumers to sample sequence of sensory-rich experiential products before making purchase decisions, fragrance industry especially. Experiential products such as perfume and essential oil incline to be rich on olfa...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/a8b8q8 |