Research on the Marketing Strategies of Credit Cards-the case of S Bank
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === The low technology threshold of credit card, and mutual imitation of products and services will lead to the reduction of customer loyalty of each card issuer. How to attract new customers to apply for credit card and keep old customers’ willingness of u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hrstrp |