The Impact of Corporate Image, Perceived Value, and Service Quality towards Customer Satisfaction and Loyalty of Women Fitness Centers- A Case Study of the Curves Fitness Centers

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === SUMMARY The research focuses on users of Curves Fitness to discuss the correlation among corporate Image, perceived value, service quality ,customer satisfaction ,and customer loyalty. It took questionnaire survey from users of various age groups, and o...

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Main Authors:	Mei-ShenLin, 林美仙
Other Authors:	Feng-Gang Ju
Format:	Others
Language:	zh-TW
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/f7wnj8

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spelling	ndltd-TW-103NCKU54570162019-05-15T21:59:10Z http://ndltd.ncl.edu.tw/handle/f7wnj8 The Impact of Corporate Image, Perceived Value, and Service Quality towards Customer Satisfaction and Loyalty of Women Fitness Centers- A Case Study of the Curves Fitness Centers 室內女性健身中心之企業形象、認知價值、服務品質對顧客滿意度及顧客忠誠度之影響 -以Curves為例 Mei-ShenLin 林美仙碩士國立成功大學高階管理碩士在職專班(EMBA) 103 SUMMARY The research focuses on users of Curves Fitness to discuss the correlation among corporate Image, perceived value, service quality ,customer satisfaction ,and customer loyalty. It took questionnaire survey from users of various age groups, and obtained 534 valid questionnaires in total to conduct data analysis and hypothesis verification via SPSS software. In addition, it contacted with 5 users and 1owner to conduct the qualitative in-depth interview. Finally it compared interview content with quantitative statistical results. Key words: Fitness Center, Corporate Image, Perceived Value, and Service Quality, Customer Satisfaction and Loyalty Feng-Gang Ju 祝鳯岡 2015 學位論文 ; thesis 127 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === SUMMARY The research focuses on users of Curves Fitness to discuss the correlation among corporate Image, perceived value, service quality ,customer satisfaction ,and customer loyalty. It took questionnaire survey from users of various age groups, and obtained 534 valid questionnaires in total to conduct data analysis and hypothesis verification via SPSS software. In addition, it contacted with 5 users and 1owner to conduct the qualitative in-depth interview. Finally it compared interview content with quantitative statistical results. Key words: Fitness Center, Corporate Image, Perceived Value, and Service Quality, Customer Satisfaction and Loyalty
author2	Feng-Gang Ju
author_facet	Feng-Gang Ju Mei-ShenLin 林美仙
author	Mei-ShenLin 林美仙
spellingShingle	Mei-ShenLin 林美仙 The Impact of Corporate Image, Perceived Value, and Service Quality towards Customer Satisfaction and Loyalty of Women Fitness Centers- A Case Study of the Curves Fitness Centers
author_sort	Mei-ShenLin
title	The Impact of Corporate Image, Perceived Value, and Service Quality towards Customer Satisfaction and Loyalty of Women Fitness Centers- A Case Study of the Curves Fitness Centers
title_short	The Impact of Corporate Image, Perceived Value, and Service Quality towards Customer Satisfaction and Loyalty of Women Fitness Centers- A Case Study of the Curves Fitness Centers
title_full	The Impact of Corporate Image, Perceived Value, and Service Quality towards Customer Satisfaction and Loyalty of Women Fitness Centers- A Case Study of the Curves Fitness Centers
title_fullStr	The Impact of Corporate Image, Perceived Value, and Service Quality towards Customer Satisfaction and Loyalty of Women Fitness Centers- A Case Study of the Curves Fitness Centers
title_full_unstemmed	The Impact of Corporate Image, Perceived Value, and Service Quality towards Customer Satisfaction and Loyalty of Women Fitness Centers- A Case Study of the Curves Fitness Centers
title_sort	impact of corporate image, perceived value, and service quality towards customer satisfaction and loyalty of women fitness centers- a case study of the curves fitness centers
publishDate	2015
url	http://ndltd.ncl.edu.tw/handle/f7wnj8
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The Impact of Corporate Image, Perceived Value, and Service Quality towards Customer Satisfaction and Loyalty of Women Fitness Centers- A Case Study of the Curves Fitness Centers

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