| Summary: | 碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === SUMMARY
The research focuses on users of Curves Fitness to discuss the correlation among corporate Image, perceived value, service quality ,customer satisfaction ,and customer loyalty. It took questionnaire survey from users of various age groups, and obtained 534 valid questionnaires in total to conduct data analysis and hypothesis verification via SPSS software. In addition, it contacted with 5 users and 1owner to conduct the qualitative in-depth interview. Finally it compared interview content with quantitative statistical results.
Key words: Fitness Center, Corporate Image, Perceived Value, and Service Quality, Customer Satisfaction and Loyalty
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