Research of the Relationship among Food Quality, Perceived Value, Brand Image , Customer Satisfaction, and Customer Loyalty: An Empirical Study of Fami Ice Cream
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === This study conducted a research on consumers who had consumed Fami soft serve ice cream, a Taiwan FamilyMart’s private-label product. This study explored how customer satisfaction and customer loyalty were correlated and influenced by food quality, perc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9jubfk |